During an electoral campaign, contestants or political groups battle for voters. An election campaign urges supporters of a given candidate, as well as indecisive citizens, to vote for specific politicians in the election. General elections are becoming more and more reliant on the internet. Social media is now actively used, particularly to appeal to younger supporters, but it can also assist politicians and parties in achieving other objectives in addition to attracting voters.

Campaigns are growing more professional all the time. Campaign plans are developed and implemented by large advertising firms. Enhanced customization of electoral campaigns is also a key characteristic. Setting up online political campaigns can take a lot of effort and money. A bio area, campaign slogan, a contribution button, volunteering enrolment, and connections to your social network accounts are all examples of basic features.